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产品故事

INTRODUCTION

•     当中医“走入”现代医院,中医的诊疗手段不断进步,中药也随之现代化起来。因此,中药颗粒膏方机的设计,也再是传统印象中的中药房形象,而是需要赋予更多的时代元素。

•     通过对同类竞品,以及西医大型分析仪产品的外观设计分析,设计师将中医视觉印象与现代医疗仪器相结合,考虑中药房的环境和操作状态,化繁为简,打造专业可靠、简洁易用、亲和信赖的全新中医药产品。整体造型简洁、圆润,去掉了传统产品冰冷、坚硬的固有印象,“倒角方形”元素的堆叠,简约而不简单,体现“大道至简”的中国哲学。

     平面设计方面,产品在大面积的白色基础上,搭配玫瑰金色,给人以温暖、关怀感,暗合了孙思邈崇信的 “人命至重,有贵千金”的人道主义精神。细节处设计了中草药元素的产品LOGO,再次强调产品的功能属性。

•     When traditional Chinese medicine "enters" the modern hospital, the diagnosis and treatment means of TCM are constantly improved, and traditional Chinese medicine is also modernized. Therefore, the design of traditional Chinese medicine granule paste prescription machine is no longer the traditional image of TCM pharmacy, but needs to be given more elements of the times.

•     By analyzing the appearance design of similar competitive products and large-scale Western medicine analyzing products, designers combine the visual impression of TCM with modern medical instruments, consider the environment and operation state of TCM pharmacy, simplify the complex, create professional reliability, simplify the operation, and build a friendly and reliable new TCM device. The overall shape is simple and round, removing the inherent impression of traditional products as cold and hard. The stacked elements of "chamfered square" are simple but not simplistic, reflecting the Chinese philosophy of "Simplicity".

•     In terms of graphic design, the product is based on a large area of white, with rosy gold, giving people a sense of warmth and care, which coincides with Sun Simiao's humanitarian spirit of "human life is the most important, much more precious than gold". The details of the logo designed of the Chinese herbal medicine elements, again emphasize the functional attributes of the product.


 服务内容        设计研究  造型设计  平面设计
SERVISE      Style Design , Rearch Design , Graphic Design




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